Behind the name OTTO’S lies a group with a long tradition, headquartered in Sursee. The company was founded in 1978 by Otto Ineichen and has been one of the largest employers in Central Switzerland for many years. Its roots are not limited to Lucerne and its surroundings, but extend throughout Switzerland. The OTTO’S group has more than 140 branches, with areas of 150 to 3000 m2. Thanks to its own fleet of trucks, the company regularly serves its branches in French-speaking, German-speaking Switzerland and Ticino. 2,600 employees are committed every day to the family company, managed today by the second generation, embodied by Mark and Rolf Ineichen.
Thanks to a very dense sales network, we are able to offer our customers branded items at the best prices. But this proven pricing policy is by far not the group’s only asset. In addition to the standard assortment of more than 80,000 items, ranging from food to cosmetics, laundry/cleaning items, wines, perfumes, textiles and furniture, customers also discover every week new promotions in our advertising journal.
Our goal is to constantly surprise our customers with new seasonal products and thematic actions. A clientele that we know well and whom we invite to live a unique and exciting purchasing experience in our stores.
Our heart beats hard for our customers, but not only that. We also have a real passion for sport. This is how we have long supported FC Lucerne and EV Zug as main sponsor. Partnerships that our customers can benefit from, since we organize, for example, signing sessions in our branches.
You see, the success of OTTO’S can be explained by multiple aspects. The different formulas that we have developed over time are part of this. Let us introduce them to you.